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DFS
Campaigns with DFS to drive awareness and sales.
Using interviews with athletes, native content featured on the homepage of MailOnline promoted the brand's sponsorship of Team GB at the Tokyo Olympics, as well as its new range inspired by Japan.
A second burst of activity focused on hosting and entertaining at home. Articles featuring interviews with lifestyle influencers ensured DFS' key messages around product and quality were brought to life in an engaging and entertaining way.
Using interviews with athletes, native content featured on the homepage of MailOnline promoted the brand's sponsorship of Team GB at the Tokyo Olympics, as well as its new range inspired by Japan.
A second burst of activity focused on hosting and entertaining at home. Articles featuring interviews with lifestyle influencers ensured DFS' key messages around product and quality were brought to life in an engaging and entertaining way.