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Very
A six month partnership to drive sales across every department of Very.co.uk.
I created the content strategy and calendar for The eVeryday Edit, a bespoke channel of sponsored fashion and lifestyle articles on MailOnline.
I worked closely with the client to ensure their key trading events were maximised, while also creating an emotional connection between Very and the reader.
After the success of the partnership Very rebooked and we added shopping pages, street style, gift guides and real women features across YOU Magazine and Metro to their campaign.
I created the content strategy and calendar for The eVeryday Edit, a bespoke channel of sponsored fashion and lifestyle articles on MailOnline.
I worked closely with the client to ensure their key trading events were maximised, while also creating an emotional connection between Very and the reader.
After the success of the partnership Very rebooked and we added shopping pages, street style, gift guides and real women features across YOU Magazine and Metro to their campaign.